January 28 2014

Seeing double: Online and offline integration

marketingweek.co.uk – There is a growing trend of dual screening linked to the multitasking phenomenon. It means that consumers use devices such as laptops and smartphones while watching TV. This new trend is providing new opportunities for brands to increase engagement. These dual screen-watching habits will allow to truly engage an audience who want social and entertaining experiences while they watch TV.

heineken

Through Heineken, football viewers can play a parallel game via a real-time app

 

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