January 27 2014

How Benefit Cosmetics Cracked the Code in China

Fashionista.com – Many western brands think that China’s retail market —  especially, China’s online retail market — is still the Wild West (or East, rather). All of the knowledge retailers have so painstakingly acquired about selling goods online in North America and Europe is rendered somewhat useless when it comes to selling online in China. But how can a foreign firm develop itself in China successfully?

Photo courtesy of Benefit Cosmetics.


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