February 18 2014

What is e-commerce going to look like in Vietnam in 2014?

techinasia.com – December is Vietnam’s month to cut e-commerce losses and look forward to a new year of big spending and e-commerce dreams. This time last year, Vietnam’s ecosystem erupted with controversy over Nhom Mua’s management issues and alleged embezzlement. In other words, Vietnam’s e-commerce universe has a ton of potential.

Firms like Project Lana, Rocket Internet, Tiki.vn, VNG, Hotdeal.vn, and a myriad of other specialist e-store players are now dealing with the market. 2013 also saw the rapid growth of startups like Giao Hang Nhanh and Zship, logistics e-commerce services that could build businesses on top of the new e-shopping trend. And now, there’s even folks making forays into grocery e-commerce. 2013 was a year for optimism and experimentation in e-commerce. This December has brought too much bad news for optimism. 2014 will be a year for realism and calculated optimism.

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