February 24 2014

Niche Luxury is the New Mainstream for the Modern Chinese Woman

red-luxury.com – The future of luxury is the modern Chinese woman. A recent survey of 300 Chinese women conducted by SILK social CRM focuses on one of the fastest growing segments of Chinese luxury consumers: under 35 white collar women professionals.

Millions of ambitious women entering the Chinese workforce every year, buy luxury for themselves. These professional women will define the future of China’s luxury market. Many of these women travel abroad one to three times per year and luxury is a part of everyday life.

These women are on average spending 17 percent of their annual income on luxury shopping and 90 Percent bought niche luxury brands on last trip. The only category where women are hesitant to try niche brands is cosmetics.


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