Portfolio company: Bel Perfumes

Founded in 2005, Bel Perfumes partners with famous local celebrities on a long-term contract basis (5 to 15 years exclusive contract) to design and endorse fragrances created with the support of a leading French fragrance development company. In addition, Bel Perfumes also owns the exclusive importation rights for more than 30 international perfume brands. Bel Perfumes’s range of fragrances and body care branded products targets a fast growing mass market segment in Thailand with plans to expand to 3 other South-East Asian countries.