Portfolio company: ActSocial (Realised)
ActSocial is a social marketing company that organizes word-of-mouth into a scalable and efficient media channel for brands in China and the Asia-Pacific region. It was previously known as Wildfire.
ActSocial manages three core assets: i) a rapidly growing network of 100,000 consumer influencers (“Sparks”), ii) a proprietary social CRM suite to engage influencers and track conversations, iii) a proven analytics toolset for ROI impact and insights.
In September 2015, ActSocial was sold to Linkfluence. Hera Capital decided to reinvest 100% of its proceeds in Linkfluence to continue helping the company expand in the Asia region.