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Sebastien Guillaud

Managing Partner

Sebastien is co-founder and Managing Director of Hera Capital. Sebastien has accumulated 17 years of leadership experience growing, running and turning around various companies in both MNC and start-up environments across Europe, Latin America and Asia. Sebastien is the founder of Soft Venture, a consulting firm assisting high-growth potential companies accelerate in Asia.

Prior to starting Soft Venture, Sebastien was running Welcome Real-time, a 100+ people marketing and payment software company allowing banks and retailers to identify, reward and influence the behavior of their payment cards holders in real-time at the Point Of Sales. Under his leadership as CEO, Welcome was transformed from a 20-persons start-up in France to a an award-winning 120+ staffed world leader in software payment, with overall revenues from US$2.0m to US$+20m, serving Fortune500 banks in over 30 countries. In June 2007, Sebastien successfully drove and executed the trade sale of Welcome Real-time to one of the largest European Private Equity firms for more than USD 50M.

Sebastien started the first 7 years of his career holding key financial controller and finance director positions in the automotive industry at Valeo, in France, Mexico and Brazil before joining Seamply.com, an e-commerce start-up based in Paris, in an effort to expand and turn around business. After one year, the company achieved break-even. Sebastien successfully secured two rounds of fund raising to accelerate growth through the execution of two M&A operations.

Sebastien is a member of the World Entrepreneurship Forum Think-Tank, and holds a Masters in Management from EM Lyon, a leading European Business School. He speaks French, English, Spanish, Portuguese and some German. He has been living in Singapore since June 2004.