About Us

A leading Entrepreneurial Investment Firm focused on South East Asia

Hera Capital is a Registered Fund Management Company, registered with the Monetary Authority of Singapore, and focusing on small-cap companies in South East Asia. Our portfolio companies enjoy high growth potential, are either established in South East Asia or willing to accelerate in that part of the world. We provide our portfolio companies with capital and a combination of strategic advice, hands-on business development services, as well as access to our extended network of partners.

We invest US$ 1 million to US$ 10 million per deal and once on board as investors, get actively involved on the ground, with the management teams to turn potential into high financial returns.


We are a team of entrepreneurs with on-field experience and strong track record in growing, running, restructuring, raising and investing capital as well as selling companies. We combine solid corporate finance and private equity expertise, business and investment acumen, strategic consulting, hands-on business development experience, and the right networks for our portfolio companies to expand in Asia.

We understand what keeps entrepreneurs awake at night and going in the day, and dedicate our time helping talented entrepreneurs build great companies.

Our mission

Everything we do is focused on enabling passionate entrepreneurs turn their vision into great companies. We do that by disseminating best practices, sharing our industrial experiences, opening networks, adding strategic value, and working closely with investors keen to finance the expansion of South East Asia-based high-potential companies.

Our Team

We help passionate entrepreneurs build great companies.  Read more

Our Investment Strategy

We use a scoring process to both screen deal-flow and define Value-Building program roadmap to prepare optimized exit conditions for our portfolio companies. We then commit to invest in companies that are either Investor Ready now or have the ability to reach this level within a 6-month period, “Expansion Ready”.


We only invest in companies we believe we can add significant value to. Read more




  • Sophie Paris

    Sophie Paris was founded in Jakarta in 1994. Its core business is the design and distribution of fashion accessories with a genuine touch. Its range of products includes handbags, garments, shoes, jewellery and cosmetics. All products are sold through a Read More

  • Bel Perfumes

    Founded in 2005, Bel Perfumes partners with famous local celebrities on a long-term contract basis (5 to 15 years exclusive contract) to design and endorse fragrances created with the support of a leading French fragrance development company. In addition, Bel Read More

  • ActSocial (Realised)

    ActSocial is a social marketing company that organizes word-of-mouth into a scalable and efficient media channel for brands in China and the Asia-Pacific region. It was previously known as Wildfire. ActSocial manages three core assets: i) a rapidly growing network of Read More

  • TSC

    TSC, The Stakeholder Company provides clients with stakeholder intelligence solutions to find the shortest path from issue to opportunity. They do so by mining, mapping and organizing the complex web of positions, powers and interests between people, parties and organizations, Read More

  • Crème Simon

    Created in 1860, Crème Simon was internationally acclaimed as the No. 1 French skincare brand at the turn of the century. As one of the oldest skincare brands that had also launched the first whitening cream in Europe, Crème Simon continues to Read More

  • Reworld Media

    Reworld Media is a multichannel media group building relationships between consumers and brands through an innovative editorial process. The group operates proprietary media brands, such as marie france, Télé Magazine, Gourmand, Papilles, Vie Pratique Féminin et Vivre en Grand, on Read More

  • CashCashPinoy

    CashCashPinoy was founded in The Philippines in 2010 as the pioneer of Flash Sales within the country, and rapidly grew to become one of the most well-known web design e-commerce websites and the largest flash sales company locally. The website Read More

  • Bomanbridge Media

    A Singapore-based media distribution agency and TV production company, Bomanbridge Media is a leading multimedia company that develops and distributes a diverse portfolio of high-quality content with a unique focus on the Asia-Pacific television and digital market. The firm was Read More

  • Linkfluence

    Linkfluence is a Social Media Intelligence company providing a cutting edge SaaS solution to MNCs to create business opportunities. Linkfluence offers a unique and powerful solution in Europe and Asia (incl. China) to monitor, measure, understand and engage efficiently on Read More

  • My Social Book

    My Social Book transforms user content posted on social networks into unique personalised products in under 60 seconds. Established in 2011, the My Social Book products are sold in 10 languages, manufactured in 3 continents and distributed globally. Its flagship Read More

  • SaladStop!

    Founded in 2009, SaladStop! is the pioneer of a quick service concept focusing on serving food that is flavorful, healthy and fresh. Currently operating a total of 15 outlets, SaladStop! is quickly approaching their vision of becoming the world’s leading Read More


We invest in South East Asia, US$ 1M to US$ 10M per company.

We invest in companies based in South East Asia or willing to expand their activities in that part of the world.

We invest in companies we believe we can add significant value to. This defines the foundation of our strategy.

1. We invest in sectors we understand well.

We have extensive experience and track record in Consumer, Retail, Media and Technology, either as key executives (CEO, CFO, COO), strategic advisors, or as Private Equity investors. We mainly focus on these three sectors.

2. We are very disciplined in selecting our portfolio companies to provide meaningful value to each and every one of them.

We use our in-house methodology for operational excellence relying on 7 pillars to both screen our deal-flow and define our Value-Building program roadmap once on board as investor. This process leads to scoring each pillar according to some precise criteria allowing us to assess where the company stands, the ability of the team to scale and its willingness to introduce changes to deliver their Business Plan. We only commit to invest in companies that are either “Investor Ready” now or have the ability to reach this level within a 6-month period.

3. We partner with elite entrepreneurs.

We support talented and ambitious entrepreneurs who have a deep understanding of their business, the willingness to bring on board hands-on active investors, and a genuine desire to continuously do things better.

We are hands-on investors.

It is relatively easy for great entrepreneurs to find capital; we bring much more than just capital to the entrepreneurs we partner with.

Our “Investor Readiness” scoring system allows us to identify the specific areas for improvement on each of the 7 pillars and suggest action plans through the launch of a limited number of key workshops.

We then assist the top management teams with the execution of each workshop and the definition and monitoring of key KPIs for each department.

We systematically support our companies on HR matters, whether it be recruitment matters, incentivisation programs or more generally staff retention strategies; this is a domain of activity in which we have a significant knowledge.

We continuously help our companies structuring themselves financially as they grow by bringing a wealth of know-how in financial, M&A, and governance best-practices.

We help in negotiation of key contracts with new counterparties, and will activate our networks of contacts to accelerate expansion.



Thierry de Panafieu

Managing Partner

Thierry is co-founder and Managing Director of Hera Capital. He has over 15 years of investment experience across a range of industries, having invested over €300 million in 14 investments, spanning 8 countries. Before starting Hera Capital Partners in 2009, Read More

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Sebastien Guillaud

Managing Partner

Sebastien is co-founder and Managing Director of Hera Capital. Sebastien has accumulated 17 years of leadership experience growing, running and turning around various companies in both MNC and start-up environments across Europe, Latin America and Asia. Sebastien is the founder Read More

Kunal Chahl

Dato’ Kunal Chahl

Executive Senior Advisor

Dato’ Kunal is an Executive Senior Advisor at Hera Capital. He has over 16 years of experience in law and finance within the South-East Asian region. As a lawyer, Dato’ Kunal specialized in cross-border M&A, funds, private equity and capital Read More


Jean-Pierre Sedaghat

Head of Operations

Jean-Pierre is the Head of Operations at Hera Capital. He has accumulated 9 years of experience in Europe, Middle-East, and Asia, building a strong track record of growth-stage transactions and working with entrepreneurs to build successful companies. Prior to joining Read More


Florent Barret

Senior Associate

Florent is a Senior Associate at Hera Capital. He has 7 years of working experience in Asia and Europe. Prior to joining Hera Capital, Florent worked at Soft Venture, a consulting firm assisting companies accelerate in Asia. He started his career Read More


Fabian Chua


Fabian is an Associate at Hera Capital. Fabian graduated from the National University of Singapore Business School in 2014 with First Class Honours in Business Administration. Fabian is a CFA Level III candidate and is fluent in English, Mandarin and basic Read More

Elliott Ng

Elliott Ng


Elliott is an Analyst at Hera Capital. Elliott read Law at University of Bristol and graduated in 2015.


September 14 2016

SaladStop! plans healthy growth with $5m raised from Hera Capital and DSG Consumer Partners


Home-grown salad store chain SaladStop! has raised $5 million from private equity firms Hera Capital and DSG Consumer Partners as it forges ahead with expansion plans. The funds – to be deployed over the next few years – will go Read More



Hera Capital

32A Kandahar Street,
Singapore 198891
tel: +65 62 97 97 46