About Us

A Leading Entrepreneurial Private Equity Investment Firm Focused on South-East Asia

Hera Capital is a Monetary Authority of Singapore Registered Fund Management Company, which focuses on growth capital investments in small-to-mid sized companies within the South-East Asian region. Our portfolio companies enjoy high growth potential and are either established, or looking to accelerate, in South-East Asia.

Hera Capital provides high-touch support to its portfolio companies, leveraging its seasoned entrepreneur-minded investment team, in-house operations personnel and external network of consultants and partners, in order to maximize the growth potential of its portfolio companies and to create the most optimal business and commercial environment for them to operate in.

Hera Capital focuses on US$1m to US$20m growth capital investments across the Consumer-Retail, Media and Digital sectors within South-East Asia.


We are a team of entrepreneurs with a strong track record and substantial experience in identifying, investing in, operating, growing, adding value to and exiting leading small-to-mid sized companies within the South-East Asian region. We combine significant private equity, strategic consulting, hands-on business development, corporate finance and entrepreneurship experience, with a broad value-added Asian and European network.

We pride ourselves on knowing what keeps entrepreneurs awake at night, and going during the day, and we dedicate our time to helping talented entrepreneurs build great companies.

Our Mission

We focus on providing passionate entrepreneurs with the tools to transform their companies into leading market players by implementing best practices, sharing our commercial experiences, opening up our networks, creating strategic value and working closely with co-investors who display a similar interest in fast-growing and high-potential small-to-mid sized companies within the South-East Asian region.

Our Team

We help passionate entrepreneurs build great companies.  Read more

Our Investment Strategy

We employ a sophisticated and detailed investment screening and scoring process to evaluate deal-flow and to define a “Value-Building” program roadmap in order to establish the most optimal exit conditions for our portfolio companies. We then commit to investments in those companies that are either “Investor Ready” or have the ability to reach this level within a 6-month period (“Expansion Ready”).

We only invest in companies we believe we can add significant value to. Read more



  • Sophie Paris

    Sophie Paris was founded in Jakarta in 1995. Its core business is the design and distribution of fashion accessories with a genuine touch. Its range of products includes handbags, garments, shoes, jewellery and cosmetics. All products are sold through a Read More

  • Bel Perfumes

    Founded in 2005, Bel Perfumes partners with famous local celebrities on a long-term contract basis (5 to 15 years exclusive contract) to design and endorse fragrances created with the support of a leading French fragrance development company. In addition, Bel Read More

  • ActSocial (Realised)

    ActSocial is a social marketing company that organizes word-of-mouth into a scalable and efficient media channel for brands in China and the Asia-Pacific region. It was previously known as Wildfire. ActSocial manages three core assets: i) a rapidly growing network of Read More

  • TSC

    TSC, The Stakeholder Company provides clients with stakeholder intelligence solutions to find the shortest path from issue to opportunity. They do so by mining, mapping and organizing the complex web of positions, powers and interests between people, parties and organizations, Read More

  • Crème Simon

    Created in 1860, Crème Simon was internationally acclaimed as the No. 1 French skincare brand at the turn of the century. As one of the oldest skincare brands that had also launched the first whitening cream in Europe, Crème Simon continues to Read More

  • Reworld Media

    Reworld Media is a multichannel media group building relationships between consumers and brands through an innovative editorial process. The group operates proprietary media brands, such as marie france, Télé Magazine, Gourmand, Papilles, Vie Pratique Féminin et Vivre en Grand, on Read More

  • SUMO

    SUMO is a digital accelerator and incubator headquartered in Hong Kong with operations in the Philippines, focused on launching and operating digital businesses in the Philippines. It partners with strategic local and international players in various stages of growth to Read More

  • Bomanbridge Media

    A Singapore-based media distribution agency and TV production company, Bomanbridge Media is a leading multimedia company that develops and distributes a diverse portfolio of high-quality content with a unique focus on the Asia-Pacific television and digital market. The firm was Read More

  • Linkfluence

    Linkfluence is a Social Media Intelligence company providing a cutting edge SaaS solution to MNCs to create business opportunities. Linkfluence offers a unique and powerful solution in Europe and Asia (incl. China) to monitor, measure, understand and engage efficiently on Read More

  • SaladStop!

    Founded in 2009, SaladStop! is the pioneer of a quick service concept focusing on serving food that is flavorful, healthy and fresh. Currently operating more than 30 outlets, SaladStop! is quickly approaching their vision of becoming the world’s leading nutrition, health Read More

  • My Social Book

    My Social Book transforms user content posted on social networks into unique personalised products in under 60 seconds. Established in 2011, the My Social Book products are sold in 10 languages, manufactured in 3 continents and distributed globally. Its flagship Read More

  • Kacific Broadband Satellites

    Kacific is a new broadband satellite operator specifically designed to deliver high speed internet to the enterprises, agencies and remote communities of the Pacific islands, Indonesia, the Philippines, New Zealand and Papua New Guinea. With direct-to-the-building speeds of up to 50Mbps, our satellite will substantially improve the Read More

  • GO-JEK

    Established in 2010 in Indonesia, GO-JEK is an on-demand mobile platform and a cutting-edge app providing a wide range of services that includes transportation, logistics, mobile payments, food delivery, and many other on-demand services.


We invest between US$1M and US$20M per company with a focus on the Consumer-Retail, Media and Digital sectors within South-East Asia

We invest in companies which are either based, or looking to expand their business activities, in the South-East Asian region.

We invest in companies we believe we can add significant value to. This defines the foundation of our strategy.

1. We invest in sectors we understand well.
We have substantial experience and an extensive track record in the Consumer-Retail, Media and Digital sectors, either as key executives (CEO, CFO, COO), strategic advisors or as private equity investors.

2. We are disciplined in selecting our portfolio companies because we aim to provide meaningful value to each and every one of them.
We use our in-house methodology for operational excellence (relying on 7 pillars) both to screen our deal-flow and to define our “Value-Building” program roadmap once the investment has been executed. This process leads to scoring each pillar according to precise criteria that allows us to assess where the company stands, the ability of the team to scale up and its willingness to introduce changes to deliver its business plan. We only commit to investments in companies that are either “Investor Ready” now or have the ability to reach this level within a 6-month period.

3. We partner with elite entrepreneurs.
We support talented, passionate and ambitious entrepreneurs who have a deep understanding of their business, the willingness to bring on board pro-active investors and a genuine desire to continuously do things better.

We are hands-on investors.

It is relatively easy for great entrepreneurs to find capital; we bring much more than just capital to the entrepreneurs we partner with.

Our “Investor Readiness” scoring system allows us to identify the specific areas for improvement on each of the 7 pillars and to suggest action plans through the launch of a limited number of key workshops.

We then assist the top management teams with the execution of each workshop and the definition and monitoring of key KPIs for each department.

We systematically support our companies on HR matters, whether it be recruitment matters, incentivisation programs or, more generally. staff retention strategies; this is a domain in which we have significant knowledge.

We continuously help our companies to structure themselves financially and operationally as they grow by sharing our substantial expertise across financial, M&A and corporate governance best-practices.

We help in the negotiation of key contracts with new counterparties and typically activate our broad and deep network to assist in the growth acceleration and expansion of our portfolio companies.


Thierry de Panafieu

Managing Partner

Thierry is co-founder and Managing Director of Hera Capital. He has over 15 years of investment experience across a range of industries, having invested over €300 million in 14 investments, spanning 8 countries. Before starting Hera Capital Partners in 2009, Read More

Sebastien Guillaud

Managing Partner

Sebastien is co-founder and Managing Director of Hera Capital. Sebastien has accumulated 17 years of leadership experience growing, running and turning around various companies in both MNC and start-up environments across Europe, Latin America and Asia. Sebastien is the founder Read More

Julian Cheong


Julian joined Hera Capital as a Partner in July 2017. He has an extensive investment banking background and is concurrently Executive Director of AIM-listed Bellzone Mining plc. He was appointed to that Board on 28 October 2015 and as CFO and Read More

Karan Kumar

Head of Strategy MEA

Karan is a Senior Advisor to Hera Capital and has more than two decades of experience as an entrepreneur and investor in high-growth companies operating across diverse industries. In 2001, Karan was one of the founding shareholders of Copal Partners Read More

Dato’ Kunal Chahl

Senior Vice President

Dato’ Kunal is a Senior Vice President at Hera Capital. He has over 16 years of experience in law and finance within the South-East Asian region. As a lawyer, Dato’ Kunal specialized in cross-border M&A, funds, private equity and capital Read More

Florent Barret

Vice President

Florent is a Vice President at Hera Capital. He has 8 years of working experience in Asia and Europe. Prior to joining Hera Capital, Florent worked at Soft Venture, a consulting firm assisting companies accelerate in Asia. He started his career Read More

Brenda Lee


Brenda is an Analyst at Hera Capital. She began her career at Hera Capital as an Intern in June 2015. Brenda graduated magna cum laude with a bachelor’s degree in economics and finance from Singapore Management University and began full-time Read More


March 07 2018

Indonesian fashion brand Sophie Paris goes fully digital

Singapore – 28 February 2018 – SOPHIE Paris SOPHIE Paris, one of Indonesia’s largest names in fashion, beauty, and home living retail, announced on Feb 28, that it will take 100% of its business online before the end of 2018. Read More



Hera Capital

32A Kandahar Street,
Singapore 198891
tel: +65 62 97 97 46